MDV Partner With Iconic Agency In UK

Marker, Dalbello and Volkl are excited to announce that they are to partner with Iconic Agency for all UK marketing activity moving into the 2021/22 season. Iconic come with over a decade of experience working together with major brands within the snowsports and action sports industry and will come onboard to look after PR, retail marketing and brand marketing for MDV and work closely with the global HQ to increase brand awareness and strengthen the MDV presence in the UK.

David Sawyer-Parker, Country Manager for MDV stated: “We are excited to partner with Tord and the team at Iconic to help us drive brand development and consumer awareness of our innovative, industry leading products as the snow sports industry looks to restart after an exceptionally challenging period.”

For over 5 years, Iconic Agency has created sports marketing strategies for some of the biggest brands in the world.