Nitro World Games

Iconic were brought into the run the BMX event within the first ever Nitro World Games, working alongside Travis Pastrana and supporting the vision of this world class event, was brought to life successfully within BMX. We have now been working with Nitro Circus, and the Nitro World Games, for three years in a row to continue building the profile and credibility of the event around the world.
Here are some of the key responsibilities we work across in this incredible event;
– Recommend and implement formats to build a successful BMX event
– Identify and select a range of world class athletes to make up the competition
– Manage all communication between riders and competitors
– Support and recommend media partners and build into communication plans
– Hire and manage world class judging panel
– Lead Sports Committee for BMX to ensure effect decision making
– Act as Event and Technical Director for BMX to ensure the event runs to plan
– Support and recommend all pre planning related processes

Travis Pastrana, founder of Nitro Circus & Nitro World Games, about Iconic Agency:


“Working under an impossibly tight timeline to set up world class qualifying events, new ramp designs and re-designing all the way up until the morning of the event, there aren’t many people or even groups of people in the world who could have pulled the world games off as flawless as Rich and his crew.”