GoPro Retail Marketing

For the past 2 years Iconic have managed the retail marketing strategy and execution of world’s largest action camera manufacturer, GoPro. This role is specifically working within the sport, lifestyle and photography channels to ensure that GoPro have a high level of credibility whilst still ensuring that sales targets are hit.

In-Store Excellence

-Window display design & installation

-Point of Sale Management

-Merchandising per planogram

-Restricting 3rd party products

-Replenishment of orders

-Staff training

Online Marketing

-Retailer Newsletter creation

-Online shop-in-shop installation

-Retailer social media campaigns

-Brand guardianship

Account Management

-Account management of 40 key retailers

-Achieving sales KPI’s

-Joint marketing calendar development

-New product sell-In

Retailer Events

-Product Launches

-Consumer & Trade Shows

-In-store Workshops

-Training Events