Iconic and Salomon Aim to Conquer a New Market

Salomon are known for their expertise in skiing, snowboarding, running and hiking – they have now taken that knowledge and applied it to mountaineering to launch a range called X Alp. X Alp is a range of clothing and footwear designed to provide comfort and performance from the door to the summit.

Recently, Iconic was tasked to assist Salomon in entering the mountaineering sector by recruiting, training and managing the new mountaineering ambassadors for the UK.

“It’s really exciting to be involved in the launch of a brand new range and market for such an Iconic brand as Salomon” says Tord Nilson, Director for Iconic Agency.

“Selecting suitable ambassadors isn’t an easy task for a brand. Thankfully, Iconic have a deep understanding of both athlete management and our business so they have become our go-to agency for sourcing new talent.” Paul Griffiths, Salomon Marketing Manager