Launch of the Atomic Backland boot

Iconic are really excited to be the marketing agency launching┬áthe new Atomic Backland touring boot in the UK. The Atomic Backland boot is redefining ski touring with it’s unbelievable 74 degree range of motion when in walk mode along with the ability to Memory Fit the shell to your foot to give you a more comfortable experience whilst skinning up and skiing down.

Utilising Atomic’s heritage of being a racing brand, they have developed a boot that performs just as well uphill as it does when shredding through powder and steep faces on the way down.

As Atomic’s exclusive marketing agency, Iconic are organising the UK launch in Scotland in April along with all in-store activity, PR and ambassador product seeding.