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James Jones – Welcome to Iconic

James is a rising star on the international BMX scene that grew up in the small district of Sandfields in Swansea, Wales. He took to his first bmx at six years old and hasn’t looked back since. Inspired by other local riders in victoria park, James wanted a piece of the action!

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Jame’s talent has received fast growing recognition on the bmx scene. For The past few years he’s been competing at national and international competitions. Recently he took 3rd place in the Braaab Clothing contest at the 040 BMX park in Holland against a field of international athletes, such as 5x XGames gold medalist Daniel Dhers & local athlete Tom Bogaard.

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In addition James has been showcasing his skills on the Action Sports Tour and will be shooting/filming for reputable brands and magazines throughout the year.

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He’s looking to step it up and works towards his dream goals of competing at the highest level in the x games. Watch this space! In the meantime check out the latest edit from the Action Sports Tour and be sure to check out their Facebook page for updates on their event schedule. Not one to be missed