Iconic and GoPro Continue Marketing Partnership
Iconic are continuing their successful partnership with world-leading action camera manufacturer, GoPro as their exclusive sports & lifestyle marketing agency across retail and event activations. Recently, Iconic played a pivotal part in opening key retail partners in Ireland.
Iconic have devised a strategy to ensure a 360 marketing approach to drive GoPro sales within the core sport retailers in the UK across e-commerce, in-store and ambassador marketing activations along with retail event planning.
Iconic were brought in in August 2017 to ensure that GoPro are connecting with their core consumers through retail activations and also to assist the retail to drive sales of GoPro cameras and accessories across the board through account management.
Tord Nilson, Brand Director for Iconic Agency says, “We’re proud to carry on our marketing partnership with GoPro and keep pushing their marketing and sales within sports and lifestyle retailers across the UK and Ireland. It’s fantastic to work with such a global, iconic brand like GoPro and we’re very excited to see what product innovations they will continue to create.”