Tord Nilson

Brand Director

Tord is usually found walking his dog, skiing and travelling.

Rich King

Sports Marketing Director

Rich loves exploring the world and enjoying a beer on the beach.

Henri van Niekerk

Strategy Director

Henri competes in half Ironman and surfing around the world.


Ricky Lightfoot


Ricky is one of the top fellrunners in the world and is former World Trail Running Champion.

Jake Elkington


Currently ranked in the top 35 on the QS Tour, Jake is a bright prospect aiming for Tokyo 2020

Izzy Atkin


As Olympic bronze medalist, Izzy is setting the freestyle ski scene on fire with podiums across the globe.

Tahnee Seagrave

Downhill MTB

Tahnee competes on the World MTB circuit and has, amongst others, a silver at the World Championships.

Ed Drake

Media Personality

Former Olympian, Ed, is a commentator on Eurosport and BBC along with hosting The Ski Racing Podcast.

Gordon Benson


Gordon competed at the Rio 2018 Olympics and is a key part of Team GB.

Ellie Dickinson

Track Cyclist

Ellie cycles for Great Britain and is set to take the world by storm.

Want to join the Iconic Family?

Whether you're an athlete or ambassador, or if you're looking for a job or internships - get in touch!