Iconic Announce British Cycling Partnership

Iconic are proud to announce that they are now working with the Great Britain Cycling Team. Our role, in essence, is to help deliver an Olympic based sports strategy for the newly appointed discipline, freestyle BMX. The role is an essential part of the British Cycling setup, and is responsible for the high performance programme covering all aspects of maximising the chance to win Olympic medals.


With the programme up and running, but still very much in its infancy, we are working closely with British cycling to create key Olympic targets, delver a fully rounded 2 year strategy of what it will take win in Tokyo, and managing a group of athletes within the squad. From day to day management of athletes, key milestone targets setting, creating and implementing a progressive team culture, aligning performance camps and contest planning, and working across the board within British Cycling to create a winning environment for the squad.

Richard King, Sport Director of Iconic says; “This is one of the most exciting opportunities to be involved with to date. To work with a newly appointed programme, helping set out the key targets, plans and strategic objectives is amazing. We are very proud to be working with one of the most successful NGB’s in the world, and hope we can help add more medals in Tokyo”